It feels very sweet to say "I have a brand", but let's talk about what is a brand. There are so many definitions, but at the end of the day, a brand is like your stamp; it is a representation of something. A brand supersedes a logo, colors, or typography by encompassing all of the elements into one recognizable image. But before you can even get to those visual elements, you've got to be clear on what is the fiber of the brand in order for people to want to be connected to it.